As a big name in audio hardware and owner of Sony Music (actually a 50/50 partner in Sony BMG in 2005), the Japanese giant was perfectly positioned to capture the mobile music market. Walkman phones were half of the equation, an online music store would have been the other half, but that never materialized. And ripping CDs and transferring the songs to your phone was always going to lose to digital downloads.
"The W900, along with the rest of the Walkman phone family, will establish a new life-style habit of enjoying superb quality music and video and a full internet web experience on the move from a single mobile device," says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. "In our first UMTS Walkman phone we have combined fast download speeds with superb sound quality and crystal clear 30 frames a second video recording and play-back in a really simple and easy to use device. The W900 will not only appeal as a music phone. The superb communications, multimedia and imaging functionality will appeal to all those wanting a true multi-media capable device."
Music transfer and downloadOne of the most appealing features of the W900 is how easy it is to import, transfer, play and manage music files. Tracks can be imported from a variety of sources, either over-the-air direct to the phone if it supports an available operator music download service, or via a PC.
Imaging and multimediaMore than a fully featured music player, the W900 is a highly advanced imaging and multimedia device with broadband-fast download speeds, smooth, responsive browse capabilities and a large, 2.2 inch QVGA 262K TFT screen, one of the brightest ever seen on a mobile phone.
As an entertainment device the W900 exploits the UMTS-delivered capabilities to the full, delivering fast and smooth download and browsing of video, games, sound and graphics. The high performance 3D Java gaming engine is put to the test with the embedded Asphalt Urban GT 3D from Gameloft, where users can experience the thrills of extreme racing at the wheel of the ultimate sports cars.
Functionalities like the graphical equalizer with Mega Bass, FM radio with RDS, Disc2Phone musicmanagement software and USB 2.0 mass storage with a high speed 480 Mbps are known from other Walkman devices. This Walkman smartphone offers furthermore 10 hours of playtime and gives the option to download videos and music using the high speed 3G/UMTS connection.
W950 is the 3rd Sony Ericsson phone based on the new Symbian v9.1 and UIQ 3.0 platform, benefiting from a growing multitude of third party applications. All of these applications are available to download from the Sony Ericsson Application Shop, an online catalogue that is stocked directly by third party developers.